Personal Data and Cookie Policy

Here at Royal Rebels, we do our utmost to take good care of your personal data. We secure your personal data using both technical and organizational security measures in order to protect your data against unauthorized access, manipulation and destruction and in order to prevent the loss of your data.
The purpose of this privacy policy is to help you gain an understanding as to what data we collect, why we collect it and what we do with it. This is important in order for us to comply with the conditions set out in the new personal data ordinance (GDPR) which came into force on 25 May 2018.

General Data Protection Regulation (GDPR)

GDPR establishes a new framework for how personal data is processed and how we think about our right to privacy. The purpose of the General Data Protection Regulation is to strengthen and unify data protection rules and rights for the benefit of EU citizens. It applies to all organizations within the EU and to organizations outside of the EU which deliver goods or services to the EU, or which use tracking technologies (such as cookies or tracking pixels) to monitor the behavior of EU citizens.

You can read more about the EU’s General Data Protection Regulation 2018 (GDPR). 

1. Personal data – What we collect and why

We offer certain functions on our website that are only available via the use of tracking technologies. You can always block, delete or deactivate these technologies if your browser allows you to do so. However, if you disable cookies or other similar technologies, you may be unable to use certain functions or tools.
Generally, these technologies allow our website to save relevant data in your browser or device and then later read these data so that our servers or internal systems can identify you. Where appropriate, we protect our cookies and other similar technologies in order to ensure that only we and/or our authorized service providers are able to interpret them. We do this by assigning them a unique identification that is designed to be read only by us.
We only process data on you for the following purposes: delivery of contracted services/goods, communication with you regarding the supply of our services, marketing to you via our newsletters, targeted offers via newsletters, Instagram and Facebook – provided you have signed up. In connection with the above, investigations, statistics and analyses to improve our products and services.
We process the following kinds of personal data:

  • General contact details (name, address, email, telephone)
  • Payment details
  • Purchase history
  • Cookie data
  • IP address
  • Information submitted in connection with any complaint


Data that we process on you will always be collected directly from you. Our personal data processing is always supported by a legal basis. We process personal data on the following legal bases:

Your express consent.

Cases where processing is necessary so that Royal Rebels can pursue a legitimate interest. This may include: continuous improvement of our products, services and technologies to target our communications with you in accordance with your preferences.
We may share data on you with:
Our partners and internally within Royal Rebels.
Analysis and segmentation platforms such as Google Analytics and Facebook.
Public authorities in cases where this is required by law.
Warning registries that identify risky transactions to combat online fraud.

1.1 Cookies
By using this website, you accept our cookies policy.
Like many other websites, this website uses cookies. Cookies enable us to deliver a better user experience with regards to the website’s functions. Many functions on the website are reliant upon the storage and use of cookies, and you cannot therefore expect the website to work optimally if you decide to disable cookies.
We process data collected by cookies and other technologies as non-personal data. To the extent that IP addresses or other identifiers are regarded as personal data under current legislation, we also process such identifiers as personal data.
Similarly, we process combined data as personal data in connection with this privacy policy to the extent that non-personal data is combined with personal data.

1.2.1 What are cookies?
A cookie is a file that the browser stores on your computer. This makes it possible for the website to recognize your computer and recall choices that you have made previously. E.g. language settings. Cookies cannot spread computer viruses or other malicious programs. Cookies delete themselves after a certain number of months (can vary), but they are renewed each time you visit the website. Cookies cannot identify who you are, what you are called, where you live or if your computer is used by one or several people. If you provide personal data to a website, however, then a cookie can be used to remember you the next time you visit the website.

1.2.2 This website uses the following cookies:
Name: _shop. Functionality cookie. Expires after one month. Saves a unique ID with reference to the user’s basket items for the first visit, previous visits and the current visit.

Google Analytics
Name: _ga. Lifetime: Automatically deleted after two years. 
This cookie is provided by Google and is used to monitor traffic on our website and to track the user’s number of total visits, time of first visit, previous visits and current visit.

Name: _gid. Lifetime: Automatically deleted when the browser session ends. 
This cookie is used to track how long each visitor spends on a web location: when a visit starts and when it ends. If you are monitoring cookie changes (e.g. when using firecookie) you will notice regular changes.

Name: fr. Lifetime: Automatically deleted after 118 days.
name: datr, lu, c_user, fr, xs, p, presence, act, sub, sb – Facebook cookies are created when you have been on Facebook and then visit our website. This enables Facebook to customise possible ads or posts based on your browser behavior. All cookies except datr (two years) and lu (two years) expire when the session ends.
This cookie is used to target advertisements on Facebook.

These cookies are placed by a third party ( and used for remarketing, reporting and the optimization of online advertising, including the selection of relevant advertisements.

_gads: This cookie is used to target advertising for users and publishers. The cookie remembers which advertisements a visitor has already seen and makes sure that they do not see the same advertisement repeatedly. This cookie has a default lifetime of two years.

_psegs: This cookie is used to track visitors to the website. The user will then receive personalised, targeted advertisements across the DoubleClick network. This cookie has a maximum lifetime of two years.

DSID: This cookie is used by Google AdSense DoubleClick to limit the frequency of advertisements so that the user does not see the same advertisement repeatedly. This cookie expires when the session ends.

FLC: This cookie is used by Google AdSense DoubleClick to limit the frequency of advertisements so that the user does not see the same advertisement repeatedly. This cookie expires when the session ends.

IDE: This cookie is generated by DoubleClick Floodlight and is used to store "CheckForPermission" values. Lifetime: max. 30 days.

ID: This cookie is used to collect statistics. Lifetime: max. two years.

_drt: used by Google to track visitors across websites that use DoubleClick advertising. Its purpose is to create targeted advertising. Max lifetime is 12 hours or one day if the user is logged in to a Google account.
test_cookie: this cookie is used to check whether your browser supports cookies. Lifetime: session.

_ar_v4: this cookie is used to improve tracking of conversion rates for advertisements. Max lifetime is six years.

name: PREF: This cookie stores your preferences and other data such as preferred language, how many search results you want to be displayed on the page and whether you want the Google Safe Search filter to be activated. Deleted 10 years after creation/last update.

name: VISITOR_INFO1_LIVE – A cookie that YouTube creates to measure your speed and thereby determine whether you should use the new player or the old one. Deleted eight months after creation/last update.

Name: YSC – This cookie is created by the YouTube video service on webpages with embedded YouTube videos. Deleted at the end of the session.
This cookie is used in connection with YouTube videos. 

1.2.3 Tag Manager
We endeavor to constantly improve the customer experience on our website by providing our visitors with more personal and targeted promotions and offers. To do this, we use Google Tag Manager (GTM).
GTM is a small snippet of code that helps us track user behavior across our websites and then push the data to our Google Analytics account. All data is then perfectly organized and ready to be analyzed and help facilitate potential improvements of our website and remarketing campaigns.
We consider Google to be a third-party data processer (see section two below).

1.2.4 How can I disable the use of cookies on websites?
No matter which browser you use, you can adjust your browser settings so that it will not store cookies. Some browsers only allow you to adjust this setting for certain websites.
If you do not want to receive cookies or if you want to delete cookies, you can look at our guide here:

1.3 Contact forms
Should you choose to contact us by using a contact form on our website, your data will be stored in our backend and collected together in an email, which will then be sent to us via SMTP (Simple Mail Transfer Protocol).
If applicable, the data in the email will be transferred to our CRM system. The data will then be connected to an existing account with a similar email or it will be established as a new contact.

1.5 Newsletters
If you choose to sign up to our email newsletter, then the email address that you send to us will be passed on to MailChimp, which is the company that provides our email marketing services. We consider MailChimp to be a third-party data processor.
Your email address will remain on our database and in MailChimp’s database for as long as we continue using MailChimp’s services for email marketing or until you specifically request that you are removed from the list. You can do this by unsubscribing via the unsubscribe link that is included in our newsletter, or by requesting removal via email. When requesting removal via email, be sure to send the email to us using the email account that is subscribed to the newsletter mailing list.

2. Our third-party data processors
We use a range of third parties to process personal data on our behalf. These third parties have been carefully selected. Read more about them on their respective websites. 
Google (Privacy Policy)
Vestjysk Marketing (Privacy Policy)
MailChimp (Privacy Policy)
Tag Manager (Google Privacy Policy)
Curanet (Privacy Policy)
3. Data breaches
We will report any illegal data violations of this website’s database by one of our third-party data processers to all relevant persons and authorities within 72 hours from the time of the breach in cases where it appears that personal data that has been stored in an identifiable way has been stolen.

4. Data management
Data management on this website is undertaken by: Royal Rebels ApS in collaboration with Vestjysk Marketing. 

Royal Rebels ApS
Strandvejen 19, 2.
8400 Ebeltoft
Tel. 87529090

5. Right to access and right to be forgotten
We continuously delete data on inactive customers and we only store your data for as long as we need to in order to fulfil the purpose for which the data were originally collected.
You can withdraw your consent at any time.
Please contact us if you wish to withdraw your consent, request access to personal data on you that is stored in our databases or if you would like to have your personal data deleted from our databases. We will respond to your request without undue delay (and in all cases within one month from receipt of your request; although this can be extended for difficult cases).

Royal Rebels ApS
Strandveje 19, 2
8400 Ebeltoft
Tel. 87529090

When we receive a privacy question or a request for access/download, we have a dedicated team which sorts through contacts and which seeks to address the specific concerns or queries. If your problem is more substantial, we may contact you for more information.
6. Questions regarding our privacy policy and cookie policy
If you have any questions or concerns regarding our privacy policy or data processing, or if you want to complain about a possible breach of legislation on the protection of personal data, we ask that you contact us at:

Royal Rebels ApS
Strandvejen 19, 2.
8400 Ebeltoft

Tel. 87529090

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